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01 — About

A self-portrait,
in numbers

The honest version of a CV. Counted, weighed, occasionally exaggerated — never invented.

  • 20+

    Years producing at the edge

    First install: 2004. Still counting.

  • 6

    Years at Marshmallow Laser Feast

    Exec Producer · Head of Creative Production · interim Head of Production

  • 4

    Cities lived in

    Bogotá · Barcelona · New York · London

  • 15

    Summers in Niigata

    Co-directing the AA Visiting School Koshirakura with Shin Egashira

  • 2

    Sphere venues, schematic design

    London + Las Vegas, with Satore Studio

  • 1

    Permanent pavilion in flight

    Expo 2030, with Kengo Kuma & Associates

  • Spreadsheets disguised as sketchbooks

    Production is a creative medium.

02 — Long form

Carolina Vallejo is a London-based executive creative producer with over twenty years guiding immersive installations and experiential works from first sketch to public opening. Her practice sits at the intersection of rigorous science and poetic expression. She is a graduate of the Interactive Telecommunications Program (ITP) at NYU.

She spent six years at Marshmallow Laser Feast, serving as Executive Producer and Head of Creative Production — and, through team transitions, as Head of Business Development and interim Head of Production. The work ranged from museum commissions like the Heal Institute at the Museum of the Future, Ephesos and You:Matter, to immersive installations inside spas, to original IP exploring more-than-human perspectives shown at major cultural institutions worldwide.

As part of Journey, she is currently leading production on a permanent pavilion for Expo 2030 with Kengo Kuma & Associates, and the concept phase of a new museum in the United States in collaboration with RAAI. She maintains an independent practice with studios such as Universal Everything, Superflux and New Creative Sciences. Earlier chapters include running her own production company alongside United Visual Artists, FIELD, Quayola and Superflux, and project-managing the lighting and stage systems during schematic design for the Sphere in London and Las Vegas with Satore Studio.

Outside professional work, she co-directs the Architectural Association Visiting School Koshirakura Landscape Workshop with architect and artist Shin Egashira — a thirty-year-old project (fifteen of them with Carolina) that brings architecture students each summer to a remote village in Northern Japan to design, build and learn from community, place and locally available materials.

Producing·Strategy·Operations·Business development·Curation·Pedagogy·Building things·Counting carefully